Trust Box

Work done

Designed a comprehensive dealer transparency feature that aggregates and displays factual information about automotive dealers, helping consumers make informed purchasing decisions based on verified data and authentic reviews.

Context

Car buyers often struggle to assess dealer credibility and trustworthiness when browsing vehicles online. The Trust Corner was designed to address this information asymmetry by providing a dedicated space where consumers can access verified dealer information, authentic reviews, and performance metrics. The challenge was to present complex dealer data in an accessible format while maintaining neutrality and ensuring the information genuinely helped consumers make better decisions.

Process

• User research - Understanding consumer concerns about dealer trustworthiness
• Data mapping - Identifying available dealer verification sources
• Trust signal design - Creating visual indicators for dealer credibility
• User testing - Validating that information actually influences decision-making

Key Features

• Verified dealer business information and certifications
• Listings currently online
• Business operation transparency (years in business, locations)
• Percentage of accurate listings
• User rating based on advice and consulting

Outcome

• Higher conversion rates for verified, well-rated dealers
• Enhanced competitive advantage for reputable dealers