Wishgum
Gift registry maker for weddings, birthdays etc.
Year
2021
Role
Product Designer & Frontend Developer
Platform
Web
Team
Founder, engineers, designer
Work done
Designed and developed a comprehensive gift registry platform that enables users to create personalized wishlists for special occasions like weddings, birthdays, and celebrations, complete with sharing functionality and gift purchasing workflows.
Context
Gift-giving for special occasions often involves guesswork and uncertainty about what recipients actually want. Wishgum was designed to solve this problem by creating an easy-to-use platform where people can create detailed gift registries for their important life events. The challenge was to create a platform that felt celebratory and personal while also being practical for gift-givers, with features that encourage meaningful gift-giving experiences.
Key Features
Designed and iterated on key features integral to setting up a gift registry and getting cash gifts.
Wishgum landing page
Sign in page
Modal to make a wish and encourage experience gifts as well as physical gifts
Dashbord with page visits and gifts received analytics
Wishlist management page - users can delete, add and reorder wishes
Wedding wishlist page sample
Making contributions to gift items
Gift checkout page
Design Challenges
- Balancing celebratory aesthetics with practical functionality
- Creating intuitive gift coordination without complex workflows
- Designing for both registry creators and gift-givers equally
- Managing privacy settings for personal gift preferences
- Ensuring smooth mobile experience for quick gift browsing
Outcome
- Successfully launched platform used for thousands of celebrations
- Positive user feedback on ease of registry creation and sharing
- Reduced gift-giving stress for both registry creators and gift-givers
- High completion rates for gift registry workflows
- Strong mobile engagement for gift browsing and purchasing